🔍 What is SEO?
SEO has a few core components:

On-Page SEO: It involves optimizing contents, meta tags, and keywords for some relevancy of your pages towards search queries.

Off-Page SEO: It involves earning backlinks from trustworthy websites to boost your site’s authority.

Technical SEO: Enhancing the speed of the site and friendlessness for mobiles and also ensure proper crawling and indexing by search engines.

✅ Why Does SEO Matter?
Several benefits can be reaped from good SEO practices:

Increase Visibility: The higher you place your site in search results, the easier it will be for potential customers to find your business.

Free traffic: It’s also pretty much free. Well, let me explain that more: when you pay for traffic, each and every click has a price tag attached to it. With organic traffic, it doesn’t have that price. So, more organic traffic is a sustainable long-term strategy.

Enhances Credibility: There’s credibility added to an enterprise wherein users are trusting organic search over paid ads.

Competitive Edge: Coming from a very rapidly optimized ads can pass down your competitors, and this draws more customers.

If we look around, we can see that in today’s world, from service providers to product sellers and thousands of other types of businesses, almost all website owners rely on consumers searching for their products and services on search engines. So, the company must have a strong SEO foundation